Social goals can replace greed as a powerful motivational force. Social-consciousness-driven enterprises can be formidable competitors for the greed-based enterprises.
-Muhammad Yunus in Banker to the Poor
There is, undoubtedly, something very attractive about the lights and sparkle of New York City's Times Square. As an individual about to venture into the world of entrepreneurship, the giant billboards and huge flashy TV screen seem to be a testament to the power and success of capitalism. But under what pretenses? Could a social-conscious business survive in the same marketplace as American Eagle and Verizon?
Yes...And I don't think we even need the flashy lights.
My sister and I developed our plan for Uncovered Artistry because we wanted to empower others. We knew how intimidating the business world could be. Tall white men in suits are a stark contrast to the two young socially-conscious college students we are. But for over a year we have had the joy of owning a small jewelry-design company called La SuaVoce Designs. And now our new venture, Uncovered Artistry Boutique, an online boutique that sells the artisan work of domestic violence survivors, will take our passion a step further.
The business and entrepreneurial world is not reserved for those with MBAs and suits; Uncovered Artistry will attempt to prove the power of socially-conscious business that empowers regular people to be entrepreneurs.