Monday, June 14, 2010

Resources (that really work!) for Writing a Press Release

Uncovered Artistry is looking for domestic violence survivor artisans, so we decided to use the local newspapers as a way to reach out to many individuals. When I first took on the task of writing a press release, I thought it would be a short two sentence blurb. I did a little research and found that I was a bit mistaken. Here is the final press release that I sent to local newspapers:

Local Winnacunnet Alumni Receive Grant to Start Non-Profit to Aid Domestic Violence Survivors

Sarah and Angela Spoto, alumni of Winnacunnet High School, received a grant to begin a non-profit online boutique called Uncovered Artistry that sells the artisan work of domestic violence survivors.

Hampton Falls, NH June 9th 2010—Sarah and Angela Spoto, twin college students and alumni of Winnacunnet High School, received a grant from Projects for Peace to start a non-profit online boutique that sells solely the artisan work of domestic violence survivors. Uncovered Artistry Boutique will sell products that range from fashion accessories to bath and home d├ęcor.

Over a year ago, the girls began their first small business selling jewelry online. The experience they gained from this business has helped them begin Uncovered Artistry.

“We loved the jewelry business, but we both knew that we wanted to take business a step further and use it to help and empower others. That’s why we created Uncovered Artistry,” said co-owner Sarah Spoto.

Uncovered Artistry is committed to helping domestic violence victims overcome the emotional and financial burdens of violence. By selling the work of only domestic violence survivors, the boutique offer artisans a friendly and convenient way to sell their work. Uncovered Artistry Boutique acts just like any other retailer and purchases the work of artisans at a fair price.

The online store’s mission is to help domestic violence survivors discover their "inner entrepreneur," empowering them both emotionally and financially. From this, said co-owner Angela Spoto, “we hope to promote peace in the lives of the artisans and our customers.”

About Uncovered Artistry Boutique:

Uncovered Artistry Boutique, operating out of Hampton Falls, New Hampshire, is a non-profit online boutique that sells the finely crafted work of domestic violence survivors and distributes the products throughout the country. The business has two main goals. First, it provides an outlet for domestic survivors in America and Canada to sell their artisan work, thereby providing them with financial independence and personal confidence. Second, Uncovered Artistry educates their customers about domestic violence in order to raise awareness and eliminate stereotypes. Angela and Sarah Spoto are founders and owners of Uncovered Artistry. They are residents of Hampton Falls and attend Lake Forest College near Chicago.


Angela and Sarah Spoto

Uncovered Artistry Boutique

PO Box 503

Hampton Falls, NH 03844


I used this website ( to help with writing the press release. It breaks a press release down into core components and does a good job of detailing what each section is about. It also gives sample press releases. I also found this article ( very useful as it gave valuable information regarding press releases. And finally, here is the article, based on my press release that was published in local newspapers:

Happy writing,


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